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KIREIMO Takes Over The Streets of New York

KIREIMO, Japan’s famous beauty spa, had a girl gang taking over the streets of New York for their new cool ad. We are pleased to have produced this campaign and to have worked with the best creatives and well-known talent in Japan.   KIREIMO is sending out a new message in this ad by showing that there is no shame nor weakness in wanting to make yourself KIREI (beautiful). On the contrary, it is sending out the message that feeling beautiful is empowering. This pink pretty chic ad goes beyond than just turning a city pink. With their tagline “If you change, the world can change too” is a strong message for girls and women that our actions count and the way we think of our ...


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