Eric Heimbold is an award-winning Swedish/American writer/director/cinematographer whose work includes television commercials, music videos and long-form films for nationally and globally recognized brands.
Highlights of Eric’s directorial work include:
Eric teaches master classes in artistic filmmaking at Long Beach City College, Art Center College of Design and Phoenix House Academy. He is also a founder of the Pacific Film Collective, a non-profit arts organization whose purpose is to encourage all filmmakers to create their films and enhance local artistic culture.
The Doritos commercial POWER OF THE CRUNCH was named by CBS as one of the Top 10 Best Super Bowl Commercials of the Decade.
Doritos and Centrum Silver commercials named by TBS as the funniest commercials of all time.
Doritos commercial POWER OF THE CRUNCH was named by CBS as one of the Top 10 Best Super Bowl Commercials of the Decade.
Music videos for WHO LET THE DOGS OUT by Baha Men and JUMP JIVE N WAIL by The Brian Stezer Orchestra took two obscure bands and exploded them beyond triple-platinum status with their first single. JUMP JIVE N WAIL took home the coveted BOB FOSSE AWARD for best dance in a music video, and both videos are considered American classics by the music industry.
In the field of brand marketing, his creation of the AMERICAN IDOL/FORD MUSIC VIDEO is considered one of the most successful branding campaigns of all time.
As one of the first directors to successfully create conceptual productions specifically for Broadway show commercials, Eric was a part of the Broadway renaissance and wrote and directed commercials for several of Broadway’s biggest and most popular shows.
Creating original films designed to enhance commerce while promoting local culture through “social filmmaking” and social networking. The countries include: The Cook Islands, THE OFFSHORE PIRATE, (produced with Film Raro & the Stone brothers) and Iceland, ICELAND: THE FIRE WITHIN (produced by The American Scandinavian Foundation and The Katonah Museum of Art).