Hideoki Productions Celebrates Launch of a New Brand: JScore

In collaboration with Dentsu and Dentsu Creative X, Inc. Hideoki Productions celebrates the launch of the brand video for JScore.

Japan’s first score-based lending service company, JScore will be making its service debut on September 2017. It’s a first of its kind that offers financial lending based on customers’ credit score using smartphone. JScore is powered by Mizuho Bank’s big data and Softbank’s AI technology. In just 30 minutes, approved loans will be paid straight into consumers’ accounts. A new era of big opportunities begins.

JScore was created with a vision to be an inspiring brand leader that would serve as a catalyst for change. There’s no better brand ambassador to represent big change other than Sputniko! We were pleased to have worked with Sputniko! who is a contemporary artist and an adjunct professor at a leading university in Boston. She was included in the “Ten Most Active Women in Japan Who Shape the Future” in the 2014 Forbes Japan magazine.

Our team at Hideoki Productions worked to ensure that the vision put forth by the teams involved was represented as imagined. From location and talent scouting, completing the set design to client care, we celebrate the launch of a new brand, JScore.

Executive Creative Director: Koichi Ito (Dentsu)
Creative Director: Kenichiro Sakaguchi (Dentsu)
Planner: Takuro Hashimoto (Dentsu)
Creative Producer: Shinji Fukushima (Dentsu Creative X)
Producer: Oga Yu (Dentsu Creative X) / Mineo Jin (Dentsu Creative X)
Director: Ito Genki
Camera: Naoki Ishizaka


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