Hideoki Productions witnessed some of today’s exciting digital advancements. Last month, we took a pit stop at SXSW in Austin, Texas. The festival exhibited the latest technologies to impress the most creative pool of audience. Some of the wonders we’ve seen included augmented and virtual reality, CG, artificial intelligence, wearable technologies and many more. We were thrilled by the amount of creative geniuses that surrounded us, but The Mill was simply astonishing.

The award-winning VFX and original content creator was recently named SXSW Interactive Innovation finalist. One of its greatest innovations is The Mill Blackbird. It’s a proprietary car rig created to transform vehicles to any shape and color in motion. And it amazingly imitates the model car with sharp precision. The Mill has done something unique. The team developed a bespoke BLACKBIRD® AR application that allows you to see the intended vehicle in CG, tracked live over the rig on location. This latest innovation adds to The Mill’s awesome strings of creative achievements. The Mill Blackbird hopes to offer a unique and exciting solution to the car advertising space.

From showcasing a vehicle’s form and mobility to visualizing new designs, The Blackbird is ready to morph to realize your imagination. Let’s begin a new adventure together.


One response to “The Mill BLACKBIRD”

  1. The Blackbird is a reconfigurable car which can ‘double’ for any digital car. The system is powerful for three primary reasons

Leave a Reply

Your email address will not be published. Required fields are marked *


Recent Posts

Mai's Corner