Since 1989

Always something new in mind.

Founder <br>tribute.


In this pivotal moment, we would like to pay tribute to the work of Hideoki Hagiwara, founder of Hideoki Productions.

Our creative roots begin with him and we are proud of his legacy that pushes us to be better for our partners.

To great adventures, beautiful creations and wonderful friendships. 

Thank you for being a part of our story.

  • HIDEOKI 1963 Hideoki Moves to NYC-min
    Hideoki Moves to NYC
  • HIDEOKI 1967 Harpers Bazaar-min
    Photo Shoots for Harpers Bazaar
  • HIDEOKI 1978 Shimokita Exhibit-min
    First Tokyo Exhibit, "Shimokita". Opens Aoyama Office.
  • HIDEOKI 1980 Brutus Cover-min
    Brutus Magazine First Edition
  • HIDEOKI 1982 Hideoki Office Opens-min
    Hideoki Productions Founded
  • HIDEOKI 1990 New Kids On The Block Music Video-min
    New Kids On The Block Music Video
  • HIDEOKI 1998 Hideoki Hagiwara Retires. Mitsu Becomes CEO-min
    Mitsu Joins the Company
  • HIDEOKI 2003 Konika Minolta Exhibit -min
    Konika Minolta Exhibit
  • H&Co-Mitsu
    Mitsu Becomes CEO
  • HIDEOKI 2010 Kirin With Matsui-min
    Kirin With Matsui
  • 012718-Hideoki-FA-layered
    Maria Joins as Partner. Company Rebrands, Launch Creative Unit.
  • HIDEOKI 2015 First Creative Copywriting -min
    First Major Creative Copywriting
  • HIDEOKI 2016 Coca Cola Campaign with Peggy Sirota-min
    Coca Cola Campaign with Peggy Sirota
  • HIDEOKI 2016 First Animation DENSO Eco Vision 2025-min
    First Animation DENSO Eco Vision 2025
  • instax-tswift
    Fuji Film Instax with Taylor Swift
  • HIDEOKI 2019 Hideoki & Co-min
    Company Turns 30 & Becomes Hideoki & Co.

30 years.

Hideoki Productions celebrated 30 years of producing TV commercials and photo shoots for Japan’s top global brands.

We’ve been honored to work with great talent, the biggest global brands, and respected creatives. Our partners have put their trust in us since 1989, and we’ll continue to win their hearts with integrity and creativity.

Although production has been the core of what we do for over 30 years, the breadth and depth of our capabilities and services have expanded.

To reflect that, we have updated our name.

In 2019,
we have become
Hideoki & Co.

The Hideoki legacy continues as a hybrid company with a new name: Hideoki & Co.

We have become a creative, production, and research insight studio. Our production services have expanded to a larger intercontinental network and our creative unit focuses on copywriting (transcreation) and tagline creation. As an American-Japanese company, we recognize the value of interconnectedness in a global world.

Hideoki & Co. celebrates the joy and beauty of creating. We are thrilled to announce the addition of our Insight Department where we take deep dives into research and analysis to envision the future and create new products.

Our brand logo and the values we have held for over 30 years remain the same.

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