Before all that happened, Dentsu Inc. approached us to create an English copy that would capture the whole essence of Japan’s philosophies and its intimate connection with nature. The requirements began with a much larger scope, but we continued to deliver copy for its universal poster and concept theme movie, with long and short versions. We presented various routes to express how nature shaped their perception of everything and their principles etched in their arts and culture.

The project was a result of winning the pitches twice. We manifested the core and spirit of the message and contributed to adding joy through copywriting in challenging times.