-
HONDA
HONDA Super Cub
AgencyHakuhodo Inc.Japan Production CompanyHakuhodo Products'U.S .& U.K. Production CompanyHideoki Productions Ltd.
Hideoki & Co. produced a series of photos for the greatest-selling motorized bicycle the Honda Super Cub.
While there may be 100 million sold in 2017, Honda cubs are a rare find after several years off the U.S. market. We were clever in finding Honda cub owners, scouring North America and England.
From the shores of Cornwall in England to the palm trees of Miami and the landscapes of Portland, we traveled to about 20 locales to photograph these Honda fans. We had the fortunate experience to listen to their adventures and marveled at the stories of brave souls like Nathan Millward who traveled from Australia to Alaska and across America riding on the same bike. Its vintage ad campaign remains true, “You Meet the Nicest People on a Honda.”
Now that the Honda cubs are back on the market, we can’t wait to hop back on and ride the adventure. We believe in the “The Power of Dreams”.
-