Sony surprised the world with its most awaited breakthrough in camera technology, the Alpha α9. The revolutionary 35mm full-frame stacked CMOS sensor is the first of its kind. Hideoki Productions is proud to have produced the video and images to demonstrate the camera’s capabilities. That’s why our team carefully selected the appropriate locations and talent. And delivered a smooth production experience to meet its SONY’s high-level standard.
We showed the camera’s high-speed competency and its high resolution full-frame 4K movie capabilities featuring former Canadian Olympian skier, Kelly VanderBeek. With its 20fps continuous shooting and its blackout-free feature, photographers can capture every movement. Furthermore, we shot short track speed skating, rodeo, tennis, bob sledding, ice skating and hockey to demonstrate its 4D focus feature and other capabilities. “The ability to keep an eye on moving subjects at all times leads to faultless AF and AE tracking, and the photographer’s view is consistently up-to-date with an absolute minimum of lag“, Sony said. To view more images, see Sony’s gallery.
Tiger Woods and his fellow golfers would get upset when cameras clicked away during their backswings. Along with golf, there are many sports where athletes’ concentration can be disrupted with trigger happy photographers during their competition. The Alpha α9 introduces the silent shutter to render that problem moot. To demonstrate, we’ve shot golf and archery scenes in action to show how photographers can capture images without interrupting the athlete’s focus. See our additional work in their product features video.
The Alpha α9 is packed with wondrous prowess, fulfilling many photographers’ wishes. The sports camera’s high speed of 20 fps, 693 auto focus points, 5 axis in camera stabilization and 4K full frame readout video make the Alpha α9 truly revolutionary. Finally, the dream in digital camera has been achieved. And we’re honored to be a part of promoting it!
Hideoki Productions witnessed some of today’s exciting digital advancements. Last month, we took a pit stop at SXSW in Austin, Texas. The festival exhibited the latest technologies to impress the most creative pool of audience. Some of the wonders we’ve seen included augmented and virtual reality, CG, artificial intelligence, wearable technologies and many more. We were thrilled by the amount of creative geniuses that surrounded us, but The Mill was simply astonishing.
The award-winning VFX and original content creator was recently named SXSW Interactive Innovation finalist. One of its greatest innovations is The Mill Blackbird. It’s a proprietary car rig created to transform vehicles to any shape and color in motion. And it amazingly imitates the model car with sharp precision. The Mill has done something unique. The team developed a bespoke BLACKBIRD® AR application that allows you to see the intended vehicle in CG, tracked live over the rig on location. This latest innovation adds to The Mill’s awesome strings of creative achievements. The Mill Blackbird hopes to offer a unique and exciting solution to the car advertising space.
From showcasing a vehicle’s form and mobility to visualizing new designs, The Blackbird is ready to morph to realize your imagination. Let’s begin a new adventure together.
Hollywood film makers go to Colombia as a new favorite spot to shoot. With its multicultural diversity, contrasting location backdrops, cost effectiveness, this Latin American country is growing its popularity as a production location of choice.
Our partnership with Lorenzo Benedick, founder of Vagabond Films allows us to have access to reliable local producers and a wide array of resources. The Colombian government offers a 40% rebate for production services. Plus a 20% discount on meals, lodging and transportation in working with local production service companies. Colombia today has become one of the safest countries in Latin America equaling European countries.
Featured films shot in Colombia include Mr. and Mrs. Smith, Romancing the Stone, Love in the Time of Cholera, The Motorcycle Diaries, The Lost City of Z, Breaking Bad, to name a few.
How do brands remain in the minds of their consumers? Brands persistently explore new ways to stand out from their competition. With the hope of winning their consumers’ attention, innovative communication tools continue to emerge profusely. Unfortunately, the market place has drowned consumers with a much noisier environment.
According to a London-based creative consultancy Radley Yeldar, brands need to reconnect with their consumers and build trust through long-term commitment to social purpose. A successful household name like Unilever has become an inspired brand leader. The company’s global sustainability goals are a vital part of who they are. From the bottom up, employees become relevant contributors that affect the lives of people and the world in a positive way. More importantly, commitment to social purpose serves as inspiration and mission in their daily lives.
Hideoki Productions introduces brand copywriting as part of our service offering to support our clients’ social purpose. From award-winning writers to talented young writers with fresh ideas, we connect you with a variety of wordsmiths. Together we can help you find just the right words for your message.
We are a bilingual company with a team consisting of translators, editors, creative content directors and copywriters. Together we calibrate the tone and voice of your content keeping your audience in mind. Most of all, we believe in fortifying your brand’s purpose by bringing empathy, authenticity and excitement to your content.
HONDA’s craftsmanship in manufacturing motorcycles resulted in epic success backed by ad campaigns that resonate personally in each of its riders. We thoroughly enjoyed contributing to their photo shoots that took place outside of Asia. Honda recently introduced various contents emphasizing “The Power of Dreams” message.
Each content focuses on its riders and their stories with their Honda. More contents are anticipated to be developed and published from different parts of the world to share the Honda experience.
Hideoki Productions was excited to contribute to this campaign by producing the photo shoots of the Honda Cub riders. From the shores of Cornwall, England to the palm trees of Miami and to the hipster haven of Portland, Oregon, we went to multiple locales and heard colorful stories of the adventures of Honda Cub riders. They were effusive in their praise for the Cub and were happy to tell us stories about the places they’ve been, people they’ve met, things they’ve done with their Cubs. One of the riders said that she’s been riding her Honda for more than 30 years and only stopped when she had to give birth to her children. The enthusiasm was undeniable. The photos created an intriguing fabric of its diverse customers that share the same love for Honda.
The ad campaign can now be seen on Honda’s worldwide website, billboards, and prints. See the Power of Dreams.
Japan’s largest auto parts manufacturing company DENSO Corporation, unveiled its Eco Vision 2025 on June 16, 2016. To communicate their message, DENSO created an animated website to do the storytelling. In pursuit of answering the question, “What can DENSO do to preserve the planet?”, the video cites its 10 action plan in a creative light on how to achieve it.
DENSO has been committed to its Eco Vision policies throughout the years. Preserving the earth is serious matter to DENSO . So its dynamic creative team developed a fresh and fun way to communicate its vision. The animation explainer takes its audience to the visualized world of 2025 with simplicity and fluidity, paying great attention to detail on every single illustration, movement and sound. Making the company’s vision into reality is a goal in itself. A part of that goal is to allow its vision to be understood and visualized with clarity and delight. And it did.
In collaboration with renowned Melbourne-based animation company XYZ Studios, Hideoki Productions is proud to have helped DENSO articulate their vision as to how they can contribute to a greener planet by 2025.
We invite you to be informed and entertained. View DENSO ’s Eco Vision 2025 here.
For nearly 30 years, Hideoki Productions has been producing photo shoots and commercials for some of the biggest brand names. During our time in business technology has expanded the ways we can create and communicate in innumerable ways. All through the years, through the advent of the fax machine to Virtual Reality today, no matter what the available technology is, we have made it a priority to support the artistic elements of the project first. The vision, determination, and action required to create Hideoki’s ™ signature black and white photographs, two of which can be found in MoMA’s collection, are reflected in our work in commercials, art films, music videos and web videos we produce today.
Drawing from a wide range of talent in the industry, we are proud to include CG & 3D effects, animation, experiential and virtual reality in our creative arsenal. For example, through our relationship with creative powerhouse MPC Creative there are a full array of creative tools to make the most advanced technology work for you.
Asics Gel Quantum 360
We invite you to explore working with the directors and creators of special effects that made the movies The Jungle Book and Life of Pi truly spectacular, the heart-pumping video of Faraday Future or the detailed portrayal of the germination of Asics’ Gel Quantum 360 CM through VFX and CG.
Hideoki Productions continuously evolves to bring forth your message that stimulates the minds and hearts of your audience.
Come create with us, because through us, nothing is out of reach.
Faraday Future
The highly anticipated 2016 Rio Olympics: The place for brands to be.
For brands, this is a big opportunity to connect and make an impact. When the Olympics roll around, it’s always exciting to see how advertisers use the newest technology and the best talent they can hire to communicate their messages. Brazil is a country whose people’s hearts are very close to sports and who thrive in challenging situations. This is the place for brands to connect to the minds of their consumers. This is the time when brands can win the hearts of those who believe it’s possible to rise above the struggles.
Brazil is the largest and richest country in South America. It is one of the fastest growing economies in the world, featuring jaw-dropping iconic locations. Exotic beaches of Rio de Janeiro, the classic cityscapes of Sao Paolo to the majestic landscapes of the Amazon are just some of the places that come to mind.
With 7 years of preparation, Rio de Janeiro is “game on” amidst some concerns. The Zika virus is the number one concern. Sidney Levy, the CEO of the 2016 Summer Olympics, quoted a Cambridge University study saying that the risk of contracting the virus is 1 in a million. During the winter season, mosquitoes die off in cooler temperature. Based on recent statistics, cases of the Zika virus have plunged by 87% since February. Come August, there will be no imminent threat of the virus. The Olympics committee has also been tasked to spray pesticides and dry up stagnant water where they breed. Women who are not pregnant face no risk of the virus. And so, Brazil brushes off fears and moves forward with a fighting spirit of “Together we can change the world.”
Of course, the biggest advertisers in the Olympics are Rio and Brazil themselves. So, to promote tourism and productions, from June 1 to September 18, 2016, a new visa waiver program allows tourists to stay in Brazil for 90 days. Producers and visitors from the US, Australia, Canada and Japan are exempted from the normal visa processing. Hence, filming in Brazil makes a more favorable location. In addition, the US dollar is currently very strong against the Brazilian Real. With the largest sporting event kicking off in August 5th, Rio de Janeiro says “we’re ready.”
With the exposure from the Olympics and the 2014 FIFA World Cup, we expect interest in Brazil (and South America in general) to remain high for productions.
Brazil has an increasing population of nearly 209 million making the broadcast, film and production industry very strong. With great demand, the country boasts excellent crews, studios, locations and award-winning directors, photographers and creatives. It is also a diverse country, making casting for a variety of ethnicities easy. Outside of Japan, Sao Paolo has the largest Japanese community, but no ninjas to my knowledge.
Even without the help of martial arts experts dressed in black, Hideoki Productions can make your (last minute) production happen.