We formed a unique team blending our Japanese legacy and transcreation with IDEON's branding expertise to shift brands towards purpose and contribute to more delightful experiences.
Global Branding
Your Brand Universe Driven by Your "Why"
Behind the Team
HIDEOKI & Co. holds over thirty years of Japanese brand experience and cultural sensibilities.
We developed a transcreation approach that’s crucial to our process and successful activations.
IDEON powers our branding. Chief Brand Officer Andrea Katz and Chief Strategy Officer Martyn Straw, each carry an impressive track record, delivering successful results for Fortune 500 brands.
They bring their profound insights and vast knowledge, shifting brands from “What” to “Why.”
THE TOP GLOBAL BRANDS
These are transformational and most loved brands. Our objective is to elevate your brand to the Top Global Brands through:
- Clear Brand Purpose & Value
- Define Brand Identity
- Consistent Messaging & Experiences
- Transformational Brand Impact
- New Connections, Deepen Existing ones
- Innovation
WHAT’S HAPPENING?
Japanese brands are mostly "What" brands focusing on the quality of their product features instead of benefits. Despite their remarkability, only five are in the top 100 global brands today.
WHY IT MATTERS
Japanese global brand value growth continues to lag because of the " What" approach used locally. As a result, brands will persist in falling behind "Why" global brands.
HOW WE CAN HELP
We define and strengthen your "Why" positioning and messaging, transcreating across cultural gaps and activating for the global market. Working towards sustainable business and brand growth, we conduct research, plan, strategize, design, and activate. Together, we align creative solutions with your objectives, unlock growth potential, and increase brand value.
YOUR
PURPOSE
Your clear brand purpose, your "Why," will guide and drive creative and strategic executions, internally and externally, locally and globally, and become among the Top Global Brands.