Honda cubs were not plentiful, so we needed to be clever in scouting them. We began our search all over America, and it took us several states to shoot the Honda Cub fans. The second chapter of this project took us across the pond to Europe. Some of the stories we heard will remain in our memories, from rushing to the hospital to give birth to traveling across the globe with their trusty, reliable Honda bike.

Soichiro Honda, the founder of Honda Motors, brought the iconic motorcycle and auto manufacturer to life with the tagline “Power of Dreams.” His resilience in the face of daunting challenges turned his childhood destiny into reality. We loved how we chased the stories of its riders in different parts of the globe and how the brand lived up to its slogan.