Since 1989

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  • Asahi/Rui Machimura

    From Washington to LA: A Behind-the-Scenes Look at Photo Shoot Production for Asahi’s So Tea

    Hakuhodo Products
    USA Production
    Hideoki & Co.

    In the fast-paced world of photo shoot productions, adaptability is critical, and we proved just that when tasked with capturing the essence of Asahi’s new tea, So, featuring basketball sensation Rui Hachimura. The story begins with a quick decision to trade the bustling streets of Washington for the sunny landscapes of Los Angeles, setting the stage for a sunny shoot.

  • Swift Change of Scenery: Trading Coasts with the LA Lakers
    The decision to shift the location from Washington to Los Angeles happened in the blink of an eye. With the opportunity to collaborate with Rui Hachimura, who had recently joined the LA Lakers, we seized the chance to create a backdrop that not only complemented the city’s vibrant energy but also resonated with the athlete’s newfound association with the Lakers.


    Contingency Planning: Conquering Cloudy Skies with Precision
    Every successful photo shoot requires careful planning. While we had good weather, we prepared for any challenge that came our way. Recognizing the unpredictability of weather, especially in LA, the team developed a contingency plan to combat cloudy skies. This proactive approach ensured that the shoot could proceed seamlessly, come rain or shine.

  • Starring Rui Hachimura: Soaking in the Sun on a Rooftop Location
    The rooftop location, chosen for its panoramic views and iconic LA skyline, was the ideal canvas for catching the essence of Asahi’s new tea, So. With Rui Hachimura in the spotlight, the images aimed to showcase the product and reflect the synergy between the athlete, the city, and the refreshing beverage.


    Precision in Lighting: The Art of a Pre-Lit Location
    We opted for a pre-lit location to maximize efficiency and creative control. This decision allowed the team to fine-tune the lighting conditions well in advance, ensuring that every shot captured the desired mood and ambiance. The result was a series of images that blended with the product.

    As the images of Rui Hachimura sipping Asahi’s So tea against the backdrop of Los Angeles emerge, it becomes clear that this collaboration is more than just a photo shoot—a harmonious blend of athleticism and culture.